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Peak: How Great Companies Get Their Mojo from Maslow By Chip Conley ( Jossey-Bass )
Release Date: 2007-09-21
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List Price: $27.95
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Product Description
After fifteen years of rising to the pinnacle of the hospitality industry, Chip Conley's company was suddenly undercapitalized and overexposed in the post-dot.com, post-9/11 economy. For relief and inspiration, Conley, the CEO and founder of Joie de Vivre Hospitality, turned to psychologist Abraham Maslow's iconic Hierarchy of Needs. This book explores how Conley's company "the second largest boutique hotelier in the world" overcame the storm that hit the travel industry by applying Maslow's theory to what Conley identifies as the key Relationship Truths in business with Employees, Customers and Investors. Part memoir, part theory, and part application, the book tells of Joie de Vivre's remarkable transformation while providing real world examples from other companies and showing how readers can bring about similar changes in their work and personal lives. Conley explains how to understand the motivations of employees, customers, bosses, and investors, and use that understanding to foster better relationships and build an enduring and profitable corporate culture.
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 Didn't click for me ( kaizen40903 )
This isn't a horrible book. I just wish I hadn't spent money on it.
The idea behind the book is great. The book itself is just light. It reads like a book report about other people's books and ideas instead of a description of personal experience as a someone building a business. I expected much more in-the-trenches talk.
Chip writes well, I only wish he brought a more concrete philosophy to the book and backed it up with more personal anecdotes or more anecdotes from other people/companies gathered first hand. Everything is told kind of at a distance and in broad strokes. I got the feeling that Chip has read a lot of the same business books that I have over the past few years, so there didn't seem to be a lot of new ideas. The Maslow angle is what I came for but got very little of it.
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 Insightful combination of theory and practice
Especially poignant in a time that feels equally as bad as the dot com bust, Chip offers inspiring hope that doing good for people is doing good for business. Best of all, "good" can be better defined though Maslow's principles as interpreted for business (an investigation researched by Maslow himself and probably unknown to the greater majority of literate Americans) Chip brings his own understanding of how these principles apply to hospitality. Perhaps most hopefully the book assures and demonstrates how business itself may be the most impressive instrument of social change and justice.
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Cross Sector Partnerships
Chip's book is an inspiration for cross sector partnerships, especially as social enterprise organizations are on the rise. Although this is not the primary intention of his book it speaks to values-based leadership that is at the core of social benefit partnerships. If you are interested in building alliances between private, public and not-for-profit entities this book can be used as an inspiration and guiding voice.
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 Great read, good infomation
I loved how easy this book was to read. Conely is great at setting examples and painting pictures with his words. I would recommend the book if you are interested in Maslow's theories or if you don't even know who Maslow is, because he makes a great point in how to create a successful business enviroment.
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Applying Maslow's hierarchy of needs to business ( rolfdobelli )
Chip Conley's philosophy of business is also a practical guide to success. He shows you how to find self-actualization through helping others - in this case, by providing your employees, customers and investors with what he calls peak experiences. He uses an unusual framework for his recommendations about workplace culture: psychologist Abraham Maslow's well-known "hierarchy of needs," with self-actualization at the highest level. The book is nicely organized, with "peak prescriptions" and reading lists at the end of each chapter. getAbstract recommends it to managers and workers who need a boost.
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