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Winning Elections: Political Campaign Management, Strategy, and Tactics
By Ronald A. Faucheux ( M. Evans and Company, Inc. )
Release Date: 2003-11-25
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Product Description
This is an advanced guide to running political campaigns. It provides invaluable, practical advice from the leading pros in the industry.
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Product Reviews:
  Winning Elections 
This is a great primer for getting into the political landscape as a politician or a consultant for politicians.
  Long on common sense short on theory ( ninthwavestore )
First off, I have to say this is probably a must read for any first time candidate or anyone looking to get into the campaigning end of politics. The book offers common sense advice for almost any issue or scenario you might come up against while campaigning. It also offers sound advice about planning and strategy (mainly- plan and have a strategy!)

I used this text in an undergraduate course on elections, and while it was fun and interesting for students to read, it offer little analysis or theory. It does not spend much time asking why things work or how, just that they do. I suspected that this book would not be all that useful in the classroom and was right, but I am sure it has a place on the campaign trail.

  Pretty Good ( jeffreydemers )
Winning Elections is a compilation of articles that have been assembled by Editor, Ronald Faucheux. As a newcomer to politics I found this book to be especially informative. It is about processes and strategies that campaigns employ. This book, however, is not a beginner's book. It is not about building a campaign, or learning the nuts and bolts of campaigns. It is much more than that. This book is meant to build upon existing skills that successful managers and consultants are doing. In reality, there are not set right or
wrong ways to do anything, but this book serves as a platform for idea sharing.

  A Superb Compilation of Articles from C&E Magazine 
This book is a compilation of practical political advice, originally published as articles in the excellent Campaigns and Elections Magazine, published by the author.

The chapters/articles are organized in a very sensible format, highly accessible, and well labeled for easy reference. It is a work that will be of great practical value to campaign managers and consultants of both major parties as well as third parties. It covers the basics, of course, but also discusses more sophisticated aspects of topics like fundraising, precinct targeting, media strategy, polling, and the like.

Every person serious about political work, especially professionals, should have this book for ready reference for themselves or those they work with. Even though campaign professionals know this subject matter by heart, not all they work with do, especially candidates. I would recommend having it on hand for candidate school, orientation, or simple explanation of what the consultant is trying to convey in advising a candidate or manager.


  Excellent Resource for any campaign! 
This book is an excellent resource for anyone involved in electoral campaigns. I will never regret my purchase. A must read for political activists!

This book is a compilation of years of columns that appear in Campaigns & Elections Magazine. Not quite your "A Guide to Campaigns", but still is full of useful information for any political campaign.