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Campaigns and Elections American Style, Second Edition (Transforming American Politics)

By James A. ThurberCandice J. Nelson ( Westview Press )

Release Date: 2004-03-11
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Product Description
For the first time, leading political scientists and experienced campaign professionals have come together to consider the nuts-and-bolts of American campaigns and elections in conjunction with academic theories and research. With new and revised essays throughout, this volume provides a real education in practical campaign politics. Academics and campaign professionals describe the innovation and reality of election campaigns as they have evolved over time to culminate in the phenomena of the new town meetings, bus tours, talk radio, infomercials, and focus groups. Campaigns and Elections American Style: Second Edition shows how campaign themes and strategy are set, how they are communicated, how advanced campaign tactics are used, why mobilizing volunteers is essential, why early campaign money is worth more, how to get the media to cover a campaign without paying for it, and how to use focus groups, survey research, and media to win elections. Offering a unique and careful mix of Democrat and Republican, academic and practitioner, male and female campaign perspectives, this volume scrutinizes national- and local-level campaigns through the 2000 and 2002 election cycles. Students, citizens, candidates, and campaign managers will learn not only how to win elections, but why it has become imperative to do so in an ethical way. Perfect for a variety of courses in American government, this book is essential reading for political junkies of any stripe and serious students of campaigns and elections.

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Product Reviews:

Academic Look at Campaigns ( daddyoffour )
Not a bad book. Thurber presents American campaigns from an academic perspective in describing how they operate and how they have changed over time.

This is less of a practical or "how to" book than a descriptive treatise on campaign practices. It is valuable in introducing the reader to the why's and hows of modern campaigning in America. A person who is looking for a guide to organizing their own run for local office will find this book interesting, but will want to supplement it with one of the many more practical books on the subject...I'm teaching a course in elective politics at the University of Pennsylvania's Fels Center of Government. This is one of the required reading books for the course and is also used by some other teachers in the field at colleges and universities around the country.

A good book to read...!
I'm a university student in Taiwan.The book has been translated in Chinese,and I've read the book.In the beginning,my professor suggest me to read it,then I did it.The book is really helpful to people to understand how's the campaigns & elections going on!

Nice Text Book!
I'm a graduate student from Taiwan. I study in Graduate Institute of American Studies of Tamkang University. My professor wants each of us to have this book and read it closely. Although I haven't got the book yet. But according to my professor's recommendation. I think this should be a very good book to understand how election won.