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Harvard Business Review on Doing Business in China (Harvard Business Review Paperback Series) ( Harvard Business School Press )
Release Date: 2004-12
Average Customer Rating:
List Price: $19.95
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Product Description
All eyes are on China. Home to a quarter of the world's population, China's rapid growth, expanding openness, and developing consumer market have made the region a hotbed of opportunity-and risk-for today's multinationals. Harvard Business Review on Doing Business in China offers a timely and insightful analysis of what it will take to successfully do business in twenty-first-century China. Featuring eight articles, each written by experts in Chinese business and culture, HBR on Doing Business in China explores issues including: -The possibilities and pitfalls multinationals face in the newly opened Chinese domestic market -The unique cultural and social factors that govern the buying preferences of Chinese consumers -The deep-seated cultural traditions Westerners must understand to negotiate successfully with the Chinese -The emergence of Chinese brands as powerful rivals in the global market -Strategies for entering and winning in China as competition- both local and global-heats up
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 Hardly practical
A collection of published papers by a range of authors, from management consultants to business school professors. 5 of the 8 papers were published in 2003, using data mostly from early to mid 90s. Unfortunately, much of the analysis no longer make sense. As an example, one of the papers referring China chasing a growth rate of 9 %. In 2008, this growth rate feels like a mild recession. Much of the marketing strategies doesn't translate well to today's China either. In one paper the author advocate using the "official channels" of States sponsored paper, TV and radio programs. Arguing the fancier approach (posters, glitzy commercials, prime space placement, ...etc) and brands marketing has no effect on Chinese consumers. Not sure how much of this was true even when the book was first published in 2004.
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 Havard Business Review
The collection seems dated; while several of the articles are helpful, the remaining bulk are consequently more misleading.
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 An excelent reading in my business trips ( htrealty )
I have been in china for business trips over 7 times and I always use this reading during the air trip(many hours from Puerto Rico to China (22 hours).
And always find something new to apply to my visits for negotiations from this book.
Humberto Torres
Puerto Rico
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Must do reading ( msb29208 )
This is a great complitation of HBR articles on China. A must do reading for anyone seriously interested in doing business in China
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Typical HBR compilation...
The articles are, in sum, quite dated and general. Nothing leading edge here as the content is published through the HBS grist mill that greatly enhances the publishing record of their faculty but adds little of current value.
Nevertheless, for the beginner in China, there is some knowledge here, but, again, keep in mind that the business environment in China moves fast and the information here was several years outdated when published.
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