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Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes (Ultimate Guide to Google Adwords)
By Perry MarshallBryan Todd ( Entrepreneur Press )
Release Date: 2006-11-29
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List Price: $24.95
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Product Description

Never before in the history of advertising has it been possible to spend five bucks, write a couple of ads and get instant access to more than 100 million people in 10 minutes. But that's exactly what Google AdWords does. It's an awesome concept-but you can lose a bundle if you don't know how it works.. .

Learn how to:

    . .
  • Build an AdWords campaign from scratch.
  • Identify keywords that entice people to click on your ads.
  • Get the lowest bid prices on your keywords.
  • Defeat click fraud and other scams.
  • Use search engine optimization techniques.
  • Turn clicks into customers
. .

Plus get FREE e-mail updates on Google's ever-changing system.. . .

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Product Reviews:
  This book is a must-have! ( cindyhillsey )
Wow! I learned more in the first six chapters of this book than I have from listening to some who consider themselves experts. These chapters alone are worth the price of the book. I plan to implement them in a new business my husband and I are starting. I can't wait to see the results.

Thanks for writing this so that us non-techies understand what Google AdWords can do for a business!

If you are on the fence about whether or not to purchase this book, purchase it! You won't be sorry.
  A Really nice book 
This in fact is a great book for ADWORDS.well written and very easy to read.

  OK book ( sales7958 )
I don't write reviews but this form forces me to. I did not end up using this book.
  A Quick Read...Immediate Results 
Started up my first web based company and didn't have a clue. Got halfway through the book and was able to start implementing the techniques he teaches. By the time I was done with the book, I knew more about Adwords than the web designer who set Adwords up for me in the first place!
I read everything I can get my hands on by Perry Marshall now and am in his Renaissance Club to keep up to date on Google's frequent twists and turns.
Carlin Stanton
President
DfwReplacementWindows.com
  Simple, Clear and to the Point 
Perry Marshall's book is great.

An easy read (which is hard to do in a technical topic) and still powerful.

Thanks Perry