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Selling to Big Companies By Jill Konrath ( Kaplan Business )
Release Date: 2005-12-01
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List Price: $15.95
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Product Description
Struggling to Get Your Foot in the Door of Big Companies?
Setting up meetings with corporate decision makers has never been harder. It's almost impossible to get them to pick up the phone. They never return your calls. And if you do happen to catch them, they blow you off right away.  It's time to stop making endless cold calls or waiting for the phone to ring. In today's crazy marketplace, new sales strategies are needed to penetrate these big accounts.  Discover how to: •       Target accounts where you have the highest likelihood of success. •       Find the names of prospects who can use your offering. •       Create breakthough value propositions that capture their attention. •       Develop an effective, multi-faceted account-entry campaign. •       Overcome obstacles and objections that derail your sale efforts. •       Position yourself as an invaluable resource, not a product pusher. •       Have powerful initial sales meetings that build unstoppable momentum. •       Differentiate yourself from other sellers.  Use these sure-fire strategies to crack into big accounts, shrink your sales cycle and close more business. Check out the Account Entry Toolkit for ideas on how to apply this process to your own unique business.
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Wow! Simple and yet very powerful. ( artschwank3 )
The author's experience and insights are incredible, on-target, and invaluable. I've been is sales for over twenty years and I knew or sensed some of this but to find one person willing to share all of this skill and knowledge in one place is remarkable. As the Sales Manager for a relatively small company selling custom Retail merchandising solutions to large companies (Retail Chains & their Vendors) we will adopt all of Ms. Konrath's recommendations and strategies into our sales process immediately. Chapter 11 in particular is profound relative to getting one's foot in the door. We find that once we penetrate the corporate armor, the kinds of people and companies we work with usually love our value proposition and become large and long-term customers. You can go to the bank with this book. It is a masterpiece.
Amen!
AWS
Chicago, IL
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Great reference to carry around ( edatfaulkner )
This book brings together a lot of concepts and ideas that many people, if given the time, would say "yes, of course that's right I just forgot". Un-like generic "sales process/skills" books, Jill has done a good job of getting the context correct for people who are targeting big companies, just like the book says.
Whether you are new to selling, moving to a new sales environment or just looking to refresh your's or your team's approach this book will make it simple to get on track.
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Excellent Book! ( kimberlybonilla )
I highly recommend this book to anyone who is looking to sell into large companies. It was very informative and gave great ideas!
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Selling to Big Companies
Selling to Big Companies can even be applied to those of us who work with smaller companies
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The new sales...where ethics meet success! ( janea@teleport.com )
I bought this book at the same time as I bought "Bag the Elephant" by Steve Kaplan. (Do not waste your money on that one!) "Elephant" is full of the old tired sales techniques that we have grown to detest, while "Selling to Big Companies" offers a refreshing approach to selling by not selling. Jill Konrath puts you in the mindset of being a peer and a consultant, not a salesperson. In my personal experience, this approach honors your own committment to your line of work and takes you out of the realm of "sales," and into the line of "service."
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