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Self Marketing Power: Branding Yourself As a Business of One
By Jeff Beals ( Keynote Publishing )
Release Date: 2008-01-15
Average Customer Rating:
List Price: $19.95
Price: $14.96
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Product Description
In a competitive, global economy, you need to stand out. Whether you're hoping for a promotion, trying to land a major client or striving to make a difference in your community, one thing is for sure: The world has no room for shrinking violets. Self Marketing Power is a book about business, career and life success. It's perfect for anyone who wants to boost revenue, start a business, close more deals or move up the corporate ladder.

Through fascinating examples and entertaining stories, you will learn how to:
*Build a personal brand and promote it to your personal target audience Think like a politician in order to get ahead in business

*Establish name recognition and become a celebrity inside your sphere of interest

*Get real results from your networking efforts

*Exploit your current job for self marketing benefits

*Become a superstar in your profession

*Develop an expertise and become a sought-after speaker, consultant and source for news stories

Jeff Beals has done an excellent job explaining the reality that people are products. Whether deliberate or not, you create your own brand through your actions. What picture pops into someone's mind when they hear your name is totally within your control. Self Marketing Power is a manual for managing your personal brand. - Robert Gordman, Author of The Must-Have Customer and Secrets of the $uper $weet $pot

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Product Reviews:
  Self marketing power - a good investment! 
It was my interest in self-branding that made me buy "Self Marketing Power" written by Jeff Beals. It is a very good book, easy to read and loaded with examples that I think can work for me as well! The book points to a lot of opportunities that give me inspiration. Beals is true to his own brand down to the last detail. No wonder he is such a success!
  Jeff is dead-on 
I have read Jeff's book, Self Marketing Power, and heard him speak on the same topic.
His insights are dead-on. He clearly explains ways that one can achieve growth in his or her career by promoting himself without coming of as brash or self-absorbed.
His successful real estate career, radio program, book, and speaking abilities show that he lives what he teaches.
David DeFord, President of David DeFord Creative Consulting


  This is power every business person needs! 
Jeff Beals' Self Marketing Power offers a practical guide to personal branding the every business professional can use. His message is clear, straightforward and readily implemented. His strategies are so useful that my partner & I have begun providing a copy of the book to each of our career transition coaching clients. Whether you are seeking your dream job or want to advance in your current position...you need this book.
  The key to success in today's job market ( djw2748 )
The author's preface describes this book as being about business, career and life success. It may at first sound like an overly ambitious description but it actually is just that. This is a well written and practical book with great suggestions for successfully integrating the challenges of business and career with a full and balanced life. Anyone who wants more from their career will find all of the critical elements outlined along with proven practical action steps to make it happen. The idea is simple, to have an outstanding life and career you will need to find your way to stand out.

Jeff Beals' writing style is engaging and easy to read. He offers eight critical rules of the game and how to follow them in order to win. It builds from there to provide concrete suggestions on what to do and how to do it. Beals is great at sharing entertaining stories and providing relevant examples to clearly reinforce important points. These all work together to help readers relate to their own similar experiences and learn what to do to improve themselves. Beals himself is a role model for successful self marketing and his personal experiences, the failures as well as successes, are the heart of the book.

While everyone is unique and at a different career stage there is always some need for self marketing. Self Marketing Power covers the full range from resumes and interviews to professional writing and speaking as a recognized expert. It is not a repeat of the same traditional approaches that can be found elsewhere but rather offers suggestions for current successful strategies with current technology and resources.

I think this book does such a great job of outlining and describing the steps to successful self marketing that I provide it to each of my executive career transition coaching clients.
  Great read about the importance of your personal brand 
Jeff offers great advice about marketing yourself and controlling your professional brand. He has many useful tips from leveraging traditional print media, to online networking that are essential for today's professional to succeed and advance their career.