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Retail Selling Ain't Brain Surgery, It's Twice As Hard By James E. Dion ( Dionco Inc. )
Release Date: 2001-05-10
Average Customer Rating:
List Price: $19.95
Price: $19.95
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Product Description
A complete guide to selling in a retail store. Written in a easy to understand format with do it yourslef exercises for sales associates to practice their skills. Used by many retail stores as a training guide for their sales assoicates. A complete test is available free of charge to test compentency of sales associates.
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 The obvious works
I recently read a book called, "Retail Selling Ain't Brain Surgery, It's Twice As Hard - 9 Steps to successful sales relationships", by James E. Dion. As the title suggests, it is mostly about retailing. He has nine steps that every retailer should use to treat their customers well. As an occasional retail customer, I know that retail selling etiquette is sadly lacking and I think most retailers could benefit from reading this very simple and quick reading book.
His nine steps are:
The greeting
Needs determination
Product knowledge
Suggestion selling
Trading up
Answering objections
The close
Maximizing last moments
After sales service
Best read the book for full details.
This is a great read for any retailer.
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 Too Basic
This book was much too basic and didn't provide me with any information that I didn't already know, nor where there any real ideas or steps suggested by the author on how to be an outstanding sales professional. This book is just simply made up of "common sense" knowledge.
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 Too Basic for the Seasoned Sales Professional ( sum4me2 )
This book might be helpful to someone who is just getting started in the retail industry, but for a seasoned sales professional it was too basic. It is written more like a textbook, so maybe it was meant for a beginner, but I was hoping for more "meat" when I bought it.
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 Finally, a book that explains how it really is!!!!! ( itabita2 )
Fantastic! Now you don't have to try selling retail merchandise to know just what a tough but very satisfying job it is! Everyone interested in pursuing a career in retail or getting better at it should read this one!
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"Another great book from this author"
"Great book! Mr. Dion has done a great service to all of us who work in Retail. To prepare us for the profession of Sales Associate he expands and illuminates concepts that have been explored for many years but does it with a fresh and more convincing eye, and presents a practical guide for applying them. This book is very easy to read and younger Sales Associates will find it particuarly entertaining. "
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