Product Description
A visionary new program that businesses can follow to help restore the planet.
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Amazon.com Review
Paul Hawken, the entrepreneur behind the Smith & Hawken gardening supplies empire, is no ordinary capitalist. Drawing as much on Baba Ram Dass and Vaclav Havel as he does on Peter Drucker and WalMart for his case studies, Hawken is on a one-man crusade to reform our economic system by demanding that First World businesses reduce their consumption of energy and resources by 80 percent in the next 50 years. As if that weren't enough, Hawken argues that business goals should be redefined to embrace such fuzzy categories as whether the work is aesthetically pleasing and the employees are having fun; this applies to corporate giants and mom-and-pop operations alike. He proposes a culture of business in which the real world, the natural world, is allowed to flourish as well, and in which the planet's needs are addressed. Wall Street may not be ready for Hawken's provocative brand of environmental awareness, but this fine book is full of captivating ideas.
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 Get it now, no need to think twice
I'm pretty sure that after you've read this book, you'll feel the way I do: that this in the one book that everyone in the world should read. If there is a more eye-opening book on the same topic than this one out there, I have yet to read it, but it doesn't matter. That's because this book will do a sufficiently good job at shedding our ignorance about the most important, most dangerous issues of our time. It shows the very roots of the problems surrounding our treatment of the environment, not only from a scientific perspective, but from the perspective of what is fundamentally, intrinsically wrong with how our whole society is arranged, on a multitude of levels (not only commerce as the title implies). It shows exactly why inaction has been the status quo until now. It also shows the real nightmare-inducing dangers of continuing business as usual regarding how we treat the environment, on a scientific level. This doesn't mean that it's a book purposely architected to incite fear, uncertainty and doubt. It is simply one of the most profound, honest, right-to-the-point accounts of the problem facing us.
How do I know this? I don't. Therefore I'll now set off on a mission to read all of the other books by Amory Lovins and Paul Hawken, and possibly other books of the same caliber and on the same topic, and then decide if I want to revise this review, but I'm rather confident I won't have to :-)
I don't really want to allude to the content of the book in further detail, since anything not akin to stellar praise would not do it justice. What I can merely tell you is that you won't be disappointed by reading it. In fact, you will be enthralled by coming across a such an excellent verbalization of what has been bothering you all along.
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Always timely and smart ( nosebook )
Paul Hawken's book "The Ecology of Commerce" is one of those books one never forgets because it changes the way you think. I first read this book back when it came out in 1994 and just re-read it.
The author doesn't squawk about how bad humans are, but rather offers a sensible, deliberate perspective on how we can change our economic systems to accommodate our relationship with the rest of Nature.
To avoid being an ignorant, knee-jerk reacting activist ( or at least deciding to go down that route) read this book!
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Reshaping industrialism ( zivbagola )
Looking for a book to explain how capitalism and environmentalism can coincide? This is it.
For years we've been led to believe that if we want progress and technology advances we should learn to accept there's a price---> pollution. Mega-Corporates keep polluting our world, poisoning the water we drink and the air we breathe, destroying habitats so thoroughly that our children will probably only see wild animals at Zoos. And it's all done in the name of progress.
Paul Hawken proves the concept of progress=pollution to be very wrong. He demands that companies cut their energy consumption by 80 percent and then use the money they save for research to help find better clean sources of energy. He demands companies reduce their waste and not simply dump it. He demands companies think of what they're doing to our world and not just the bottom line. He even thinks they can make money this way. He suggests a new, more moral way of doing business.
A very thought provoking book raising many very tough questions about the way companies today run their businesses. A must read for anyone interested in environmental issues and the business world.
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Global Required Reading
I don't even know how to begin describing how great this book is. It should be required reading for EVERYBODY on the planet. I learned about this book while watching the documentary, "The Corporation," and I'll have to admit, I wasn't expecting anything revolutionary in this book. I thought I'd be getting some interesting pictures and statistics relating to consumption, recycling, landfills, global warming...pretty much your standard environmental rhetoric (of which I'm a subscriber) to complement what I already know. What I got, however, was so much more. This book is not only about the environment, but about how the environment integrates with global business and economics. For some reason, the 'developed' world has created a disconnect between the environment and business. Hawken shows how the two are inextricably connected, and in order to guarantee a successful future for us, our children and all life on earth, business and the environment must work harmoniously and each stop being the bane of the other.
His metaphor for business IS the environment: everything in nature is cyclical, which brings maximum efficiency. Nothing is more efficient than the natural world: one organism's waste is another organism's life source. If business would approach operations and resources from this perspective, waste would not be 'waste' and the benefits of increased efficiency would permeate throughout all life and systems. His metaphor is very simple but exceedingly beautiful, and only becomes more so as Hawken goes in-depth with concrete examples and further exploration of all issues from both sides. Throughout reading this book, I was continuously floored by his analysis, his insight and his prescription for the future.
And a note about his prose: every sentence reflects structurally the economies and efficiencies it conveys ideologically. This man is concise and his style is powerful - every word packs a punch. He says so much with so little, maximizing the time spent in our reading investment. Clearly, I have nothing but the highest praise for Hawken and this book - it is truly visionary.
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 Tough read but worth the time ( majohnson4350 )
This isn't an easy read. Lot of technical info but read it and re-read it. It may just be what America needs.
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