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About Face 2.0: The Essentials of Interaction Design
By Alan CooperRobert M. Reimann ( Wiley )
Release Date: 2003-03-17
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List Price: $35.00
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Product Description
First published seven years ago-just before the World Wide Web exploded into dominance in the software world-About Face rapidly became a bestseller. While the ideas and principles in the original book remain as relevant as ever, the examples in About Face 2.0 are updated to reflect the evolution of the Web.

Interaction Design professionals are constantly seeking to ensure that software and software-enabled products are developed with the end-user's goals in mind, that is, to make them more powerful and enjoyable for people who use them. About Face 2.0 ensures that these objectives are met with the utmost ease and efficiency.

Alan Cooper (Palo Alto, CA) has spent a decade making high-tech products easier to use and less expensive to build-a practice known as "Interaction Design." Cooper is now the leader in this growing field. Mr. Cooper is also the author of two bestselling books that are widely considered indispensable texts. About Face: The Essentials of User Interface Design, intro-duced the first comprehensive set of practical design principles. The Inmates Are Running the Asylum explains how talented people and companies continually create aggravating high-tech products that fail to meet customer expectations.

Robert Reimann has spent the past 15 years pushing the boundaries of digital products as a designer, writer, lecturer, and consultant. He has led dozens of interaction design projects in domains including e-commerce, portals, desktop productivity, authoring environments, medical and scientific instrumentation, wireless, and handheld devices for startups and Fortune 500 clients alike. Joining Cooper in 1996, Reimann led the development and refinement of many goal-directed design methods described in About Face 2.0. He has lectured on these methods at major universities and to international industry audiences. He is a member of the advisory board of the UC Berkeley Institute of Design.

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Product Reviews:
  Alan Cooper is a genius ( quartzamazon )
This book not only defines a "layman user" but also answers the question of how your application can educate a layman user step by step.
  Designing of application 
How to design a application from a designers perspective. Cannot say I agree with everything, but the writers are probably right.
  Needs more examples! 
I think this guy has a book about how the inmates are running the asylum...well this book suffers from what happens when the subject matter experts (SME) are allowed to write books. BORING!!! SME's always seem to forget to include compelling examples. Yes there are little screen shots, but IMO in order for a book to be compelling that has to do with design...it needs to show LOTS of examples of good design. The bulk of the book should be about breaking down those designs. I need to hear why a specific design is effective. Take a hint from Steve Krugs book "Don't Make me Think". That book is extremely effective without inundating the reader with jargon. Lots of examples with meaningful visual breakdowns. Afterall...isnt UI design a VISUAL communication form?
  Not for experienced developers 
I have 7 years experience and I wasn't able to get any value out of this book. Based on some of the reviews on this site I thought that the book would be worth buying but unless you are in school or right out of school then your $35 is better spent elsewhere.

I suggest that you put your $35 towards "The Usability Engineering Lifecycle" by Deborah J. Mayhew. Don't let the $64.95 price tag scare you away. This book is worth $100.

  Good on concepts, weaker on examples ( graubart )
This follow up to About Face is a good overview of the critical concepts to improve software usability. Cooper and Reiman know their stuff. Reading this certainly provides you with the grounding you need to make good decisions. At a tactical level, the book could certainly do more to help with real-world examples.
For that, you may want to take a look instead at Jenifer Tidwell's Designing Interfaces : Patterns for Effective Interaction Design. Where About Face is strong on theory, Designing Interfaces is all about practical ideas, demonstrated through graphical examples.
If UI is an important part of your world, buy them both.