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The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less By Mark Joyner ( Wiley )
Release Date: 2005-09-05
Average Customer Rating:
List Price: $21.95
Price: $14.93
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Product Description
Your customers are going to give you three seconds to make the sale. Do you know what to say in those three seconds? The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less time. What is needed is a new way of doing business-a method that is simultaneously socially responsible and far more effective than "old" marketing. This new way is The Irresistible Offer. "The Irresistible Offer is the missing link in many marketing books."
—Joe Sugarman, Chairman, BluBlocker Corporation "The Irresistible Offer reveals secret after proven secret guaranteed to pump fresh power into your sales process."
—John Du Cane, CEO, Dragon Door Publications, Inc. "As the world's fastest reader (Guinness Book certified) I've read just about every business and marketing book in existence. The Irresistible Offer by Mark Joyner is, by far, the easiest and most powerful. If you want to make a profitable business (any business small or large), The Irresistible Offer should be your starting point."
—Howard Berg, "The World's Fastest Reader" "I've read every book on marketing printed in the last 150 years. This is the first breakthrough in over fifty years."
—Dr. Joe Vitale, author of The Attractor Factor "If I had to choose one modern marketing genius to learn from, it would be Mark Joyner. The Irresistible Offer belongs in the hands of everyone wanting to wildly succeed in business."
—Randy Gilbert, a.k.a. "Dr. Proactive" host of The Inside Success Show
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 straightforward and an injection of creative juices ( lategirl )
This book was a nice quick read and I am now a pro at using Kindle's notes and highlight tools. I walked away with a ton of new ideas to try out or scrap in favor of even greater ones. The important thing is this book actually got my mind revved up and throughout the entire read I found myself asking "How can I apply this idea" and coming up with all kinds of answers. A great source for inspiration and a pain free energetic read.
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Great Marketing insights.
If you don't know about Mark Joyner and you own a business, you are leaving money on the table. He is able to put some great ideas into very simple concepts. This is stuff you can use right away.
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 Great Title to sell this book ( britenclean )
The title of the book is the only thing I found to be irresistable.
It did have some information but I just felt like it leaves you short. We all know that a good offer will get the phone ringing. Maybe I should use that title with my offers! Oh yeah maybe that was what he was saying. I got it now.
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MASTERFUL!!!
In one word, this book is POWERFUL!!! I thought Joseph Sugarman had the market on this type of material, but this book is the missing ingredient to writing POWERFUL Copy! Since I've read this book, my copy gets READ and ACTED upon IMMEDIATELY! And that's what I want. I'm grateful Amazon.com sent me an email mentioning to me that people who have purchased some of the other books I've purchased, have purchased this book too. And I'm glad to be numbered among those who have this book in their library. Bravo!, Mark.
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Unsuspectedly WONDERFUL ( lindastella2000 )
The Author has offered, in a very timid and unassuming way A TRUE MASTERPIECE.
The book looks poor, the text looks scarce.........still what he tells you can be translated IMMEDIATELY INTO REAL GOLD.
In a world where all are Internet "gurus", in a world populated by people who pose as "experts", you find this gem, written by somebody who does not speak at length because HE LAYS DOWN HARD FACTS one after the other, with no mumbo jumbo to confuse and flourish the concepts.
And this is perfectly in character: in fact he tells you that THIS IS THE WAY MARKETING SHOULD BE, barebone, quintessential VALUE AND BENEFIT, immediately and elementarly communicated in a few words.
It helped me to open a sales marketing letter in a way that does not sound like "marketing jargon", overloaded, boastful, bombasting.
No. It helped me to write an opening in just 4 lines, BUT THOSE FOUR LINES ARE CATCHING PEOPLE'S ATTENTION IMMEDIATELY, because they are spelling out the magical elements that Marc Joyner so beautifully illustrates in this book.
And those four lines are HONEST, TRUE, BELIEVABLE SUBSTANCE.
People notice that, that's why they read the remaining of my sales letter.
Had I applied the concepts of the other "gurus" I would have created a castle of cards, I would have alerted potential buyers: "Hey, I am trying to sell you something...and I don't care if I sell you something of value, something you need. All I care is to confuse you so much to buy my stuff"
People are not at all stupid. Marc Joyner addresses this SUPERBLY.
I AM GLAD I BOUGHT THIS BOOK!!!
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