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Business Marketing Management: A Strategic View of Industrial and Organizational Markets

By Michael D. HuttThomas W. Speh ( South-Western College Pub )

Release Date: 2003-03-19
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Product Description
Providing the most current and complete treatment of business-to-business marketing, this comprehensive market leader captures and integrates the latest developments in market analysis, relationship management, supply chain management, marketing strategy development, and electronic commerce. Popular in both the United States and Europe since its first edition, the book provides expanded treatment of relationship strategies, the technology adoption life cycle, strategy formulation in high-tech industries, new product and service development for business markets, and Internet strategies.

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Product Reviews:

Business Marketing
This book discusses the principles of business-to-business marketing in a very clear manner. The topics and writing flow very easily which makes for a gentle and interesting read.