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The Ultimate Small Business Marketing Toolkit: All the Tips, Forms, and Strategies You'll Ever Need! By Beth Goldstein ( McGraw-Hill )
Release Date: 2007-07-23
Average Customer Rating:
List Price: $27.95
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Product Description
Low- and no-cost tools that win customer loyalty Whether you're setting up shop or already have your business off the ground, you need proven marketing strategies that get new customers in the door and keep them coming back. The Ultimate Small Business Marketing Toolkit gives you the resources to do just that, with a wide variety of cost-effective marketing techniques you can use to turn your business vision into reality. Packed with dozens of worksheets, real-life examples, and step-by-step instructions, this all-in-one resource guides you through eight easy-to-follow marketing milestones. Armed with the tools in this book and on the CD-ROM, you'll be ready to - Develop targeted customer profiles using affordable market research techniques
- Get inside the heads of customers and learn what makes them tick
- Navigate your marketplace and turn obstacles into opportunities
- Establish winning partnerships that support your company's growth
- Sell your brand to the world using brochures, Web sites, direct mail, and advertising
“Pushes your bottom line to a breakthrough level of success.”-Peter R. Russo, Director, Entrepreneurship Programs, Boston University School of Management
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 Somewhat disappointing ( davidsoy )
I needed to write a marketing plan and I liked that this book came with a CD with lots of forms to fill in, etc. However, my disappointment comes in that, although the authors include a marketing plan outline, many of the items on said outline are not specifically covered in the book. Examples of what they want you to include in your marketing plan that they don't cover are: demand analysis, collateral development (huh?), breakeven analysis, etc. I wanted a book that would walk me through the process of creating a complete marketing campaign and this book ain't it.
To be fair, there are some good checklists in here that really make you consider many factors of your business and solid, albeit basic, marketing ideas. I guess for pure small business marketing ideas, you still cannot beat the Guerilla Marketing books by Jay Conrad Levinson, et al.
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 Right to the Point ( pdmart )
The book "Small Business Marketing Toolkit" by Goldstein is one of those rare books that has essentially distilled all of the key point of marketing and related business into an easy to read and easy to absorb package. I am an entrepreneur and also teach entrepreneurship, and I have begun to refer to the content and approach of this book in both my work and academic lives. It cuts through all of the usual academic chatter and presents the most important points and insights in a clear and unencumbered way. I would highly recommend it to someone looking for these attributes in a book on this topic.
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 Practical Advice
Beth Goldstein has taken her years of real world experience put it into a easy to read format. The conversational style mixed with simple frameworks and practical tips make this a must read for any small business owner. Many books for small business owners simply reuse tools for large company marketing- but this book presents examples, market research methods and customer analytics in a language and scale most appropriate for small firm owners. The market plan implementation is definitely a winner. All small business owners should own this practical and useful book.
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Hands on - Full Speed Ahead
As a professional consultant (strategy, operations and growth) I have seen many young businesses longing for the real-world perspective Beth gives with her exercises and directions. This book provides the small business owner or "owner in startup mode" with a practical, hands-on `how-to-guide' to get their sales and marketing program (the engine for growth) off the ground and running fast. The pragmatic tools in the book and on the CD are an invaluable resource for beginners or those struggling to take their marketing efforts to the next level.
I hope that future editions of this book add even more of the `real-life' perspective that takes the expert's advice and shows it in action to the reader hungry for examples of how it's done.
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Practical and down to earth!
As a small business owner, I don't have time or patience for lofty marketing theory. I want tips and tools that work, that I can implement without a lot of fuss. Although this author has the formal credentials and obviously knows her way around academia, I was struck by how practical and "accessible" this book is--written in a easy to read conversational style, almost as though you're sitting at the kitchen table with the author. The stories she shares (of her own business experience as well as clients')offer great examples of general principles and keep us engaged. And the book really is a "toolkit," offering all sorts of practical templates that you can put to use right away, especially if you take advantage of the CD ROM included with the book--a nice bonus feature. There is no shortage of books on the subject of marketing, but if you're looking for one that really "cuts to the chase," and will be a good reference for years to come, this is the one I'd recommend.
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